Why Being So Contrary Breeds Business Success

Rob Wynn

Rob Wynn

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The world of business thrives on innovation, disruption, and a willingness to take calculated risks. This often clashes with the comfort of established norms and conventional wisdom. So, who are the ones who break the mold and carve their own path to success? Enter the mavericks: the entrepreneurs and investors who embrace nonconformity and swim against the current.

The Rise of the Quantum Fund

Take the story of Jim Rogers, a Yale and Oxford graduate who defied the struggling stock market of 1968. Teaming up with George Soros, they co-founded the Quantum Fund, a groundbreaking investment firm. They disregarded traditional investment banking practices, venturing into a global marketplace, buying stocks, commodities, currencies, and bonds from all corners of the world. They were even pioneers in adopting “short-selling” strategies, a bold move at the time.

Betting on Lockheed & Laughing Last

Rogers’ unconventional approach extended to individual investments. Bucking the trend, he famously bought vast quantities of shares in Lockheed, a troubled aircraft manufacturer facing public scandals and plummeting stock prices. While others scoffed at his decision, Rogers had meticulously researched the company and believed in its future potential. Time proved him right – Lockheed’s share price skyrocketed, generating a massive profit for the Quantum Fund. As Rogers famously stated, “When other people are laughing at you, you know you’re going in the right direction.”

The Rule-Breaking Spirit of Entrepreneurs

Research by Zhang and Arvey explores the link between entrepreneurial success and a history of nonconformity. They examined the childhoods of successful entrepreneurs, finding a higher frequency of “moderate rule-breaking” behaviours compared to both the general population and future managers. This included actions like group fights, school suspensions, and pushing boundaries. Are any of these reminiscent of your own school days? These youthful acts of rebellion often translated into a valuable adult trait: the willingness to challenge the status quo and break established rules. This, in turn, fosters a keen eye for spotting new business opportunities.

The Wealthy Elite: Swimming Against the Tide

Author Rainer Zitelmann’s book, “The Wealth Elite,” investigates the personalities of ultra-high-net-worth individuals. A key finding? When asked if they preferred to forge their own path, a resounding 41 out of 43 interviewees agreed. This strong preference for independence aligns with the entrepreneurial and investment mindset.

The Contrarian Investor: Buying Low, Selling High

Successful investing often hinges on the ability to go against the crowd. This “contrarian” approach allows investors to buy assets at a discount when everyone else is selling, and then sell them for a profit when the market catches up. It requires courage to stand alone, but it can lead to substantial gains. However, this approach isn’t foolproof. Market timing is always a challenge, and contrarian investors rely on the eventual agreement of the market to see their predictions come true. Nonetheless, they are comfortable selling during periods of euphoria, recognising the risk of a herd mentality.

Two Flavours of Nonconformity

Zitelmann’s research further reveals two types of nonconformists:

  • The Thrill Seekers: This group actively enjoys going against the grain and takes pleasure in swimming against the current. They become uneasy when their opinions align with the “mainstream.”
  • The Independents: These individuals prioritise forming their own opinions, independent of the majority. They may simply disagree with the popular view, but it doesn’t necessarily excite them.

Are you one of these? Or do you like to play it safe?

The Takeaway: Embrace Your Inner Maverick

The success stories of iconic investors and entrepreneurs point towards a common thread: the power of nonconformity. The ability to think independently, challenge the status quo, and make decisions that go against the grain can be a valuable asset in the business world.

So, are you ready to embrace your inner maverick?

  • Share your experiences in the comments with nonconformity in the business world.
  • Have you ever taken a calculated risk that went against the grain?
  • What are some of the challenges and rewards of being a maverick in business?

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