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Beyond Recycling: Innovative Tech Solutions for a Greener Workplace
Businesses must what they can to reduce their environmental impact. Here are some of the most promising solutions to help reduce your environmental impact of your business premises.
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How to Launch a New Platform
Today’s article comes from Emma Sayle, Founder and CEO of Killing Kittens, Safedate, and Sistr. _________________________________________________________________ The very essence of our online lives – from social media to personal banking […]
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Thrive, Don’t Survive: How to Build a Loyal Community with Memberships
Today’s consumers are more discerning than ever. They care about a brand’s values, its commitment to transparency, and its ability to build genuine connections. This shift in consumer behaviour has fueled the rise of the “Membership Economy,” where businesses prioritise building loyal communities over one-off transactions.
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From Fad to Forever: Build a Fashion Brand Customers Love
The fashion industry is undergoing a seismic shift. This presents a golden opportunity for aspiring entrepreneurs: the chance to build a brand that stands the test of time. But where do you begin? Here’s a roadmap to navigate the exciting, yet challenging, world of fashion brand creation:
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Turn Clients into Fans: How to Build Rock-Solid Trust
Whatever it is you’re selling or service you provide, competition is everywhere. So how do you set yourself apart? Trust is the golden thread that binds customers to your business. […]
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Losing Customers? Design a Loyalty Program They’ll Actually Love with Tech
Customer loyalty programs have long been a cornerstone of marketing strategies, particularly for retail businesses. Studies show that a whopping 77% of the UK population participate in loyalty programs, and […]
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The Power of Storytelling: How to Make Your Brand Message Stick
Stories are ingrained in our human experience. From campfire tales to captivating movies, they have the power to transport us, ignite our emotions, and leave a lasting impression. As an […]
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Beyond Beauty: The Powerful, Undervalued Force of Midlife Women
I read an educational marketing article by entrepreneur Karen Davis recently. Here are the lessons it gave to improve our business’ marketing in 2024. Despite what many tired stereotypes will […]