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Thrive, Don’t Survive: How to Build a Loyal Community with Memberships
Today’s consumers are more discerning than ever. They care about a brand’s values, its commitment to transparency, and its ability to build genuine connections. This shift in consumer behaviour has fueled the rise of the “Membership Economy,” where businesses prioritise building loyal communities over one-off transactions.
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The Winning Edge: How Athletes Train Their Minds for Business Domination
Have you ever wondered what separates a winning team from the also-rans? In the world of professional sports, the stakes are high – victory is everything. But what if the secrets to athletic dominance could be applied to the business world?
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From Fad to Forever: Build a Fashion Brand Customers Love
The fashion industry is undergoing a seismic shift. This presents a golden opportunity for aspiring entrepreneurs: the chance to build a brand that stands the test of time. But where do you begin? Here’s a roadmap to navigate the exciting, yet challenging, world of fashion brand creation:
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Beyond Beauty: The Powerful, Undervalued Force of Midlife Women
I read an educational marketing article by entrepreneur Karen Davis recently. Here are the lessons it gave to improve our business’ marketing in 2024. Despite what many tired stereotypes will […]
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From Lab to Market: Launching Your Scientific Breakthrough
Dr. John Hunter’s journey with Tharos, his scientific product development company, offers valuable insights for anyone with a science-based innovation waiting to take flight. Here, we explore the key takeaways […]
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From Cash Flow to Profits: 11 Hidden Leaks Draining Your Business (and How to Plug Them)
Many entrepreneurs dream of building a thriving business, but the harsh reality is that profit, not just cash flow, fuels that dream. Unfortunately, many unknowingly sabotage their bottom line by […]
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Startup Spark: 5 Secrets to Ignite Your Entrepreneurial Journey
Building a successful startup isn’t a walk in the park. Liuda Nebozhak, Head of Project at Vista Create, a design tool for marketers and bloggers, learned that the hard way. […]
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How to Launch An Innovative Tech Start-up
Noreen Khan and Yvonne Lam were working at Deutsche Bank, both instagramming about their love of cake and highlighting amazing bakers they had found along the way. After an initial meeting over cake and coffee, they developed the idea to set up MY BAKER and from that first meeting, the now friends had a plan…
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Kiss Pushy Sales Goodbye! This Kindness Hack Boosts Your Bottom Line
People find answers to everything online. The internet has empowered people, and the sales person is no longer the fountain of knowledge they once were.
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5 Startup Secrets for Entrepreneurs Who Love a Good Time
I recently read a blog post from Victor Ruiz Lafita, Co-Founder and CEO of VITA, that got my ‘impressed and inspired’ juices flowing. So much so, that I want to […]
