From Robots to Relatable: Why Empathy is The New Competitive Edge

Rob Wynn

Rob Wynn

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Thank you to Ally Yates, author of ‘Utter Confidence: How what you say and do influences your effectiveness in business‘, for sharing her article today. Be sure to check out her book, with all profits going to the Magic Breakfast charity, which makes a difference to over 200,000 children and young people every day by offering breakfasts and expert advice to tackle morning hunger in schools across England and Scotland.

Ally is an expert on Behaviour Analysis and the interactions that define us. She combines a deep understanding of people and how to achieve results, based on her many years of experience working with large corporate clients around the world.

Since 2000 Ally has been working as an independent consultant, facilitator, trainer and coach. She has collaborated with international business schools and has received national and international training awards. Here’s her article:

If you say you wear your heart on your sleeve, it’s often misconstrued as your emotions being out of control. In truth, it means to openly show your emotions, to be transparent, to be true to yourself.

Although excesses of emotion usually indicate a lack of control and emotional outbursts are rarely constructive, Amy Edmondson’s research has shown the importance of creating a working environment that is ‘psychologically safe’; where people can speak openly without fear of negative repercussions. This includes voicing hopes and fears, reservations and desires. There is a bedrock of trust that exists between the co-workers and between workers and bosses.

Figures like Nelson Mandela and Martin Luther-King are cited throughout history for the power of their oration, winning both hearts and minds. Indeed, research by Falbe and Yuk showed this inspirational form of influence results in 90% commitment, 10% compliance and 0% resistance. Compare that with the results of the Legitimating style, where a leader uses his power to enforce: 0% commitment, 56% compliance, 44% resistance. Emotions win outright if engagement matters in your business.

Neuroscientist Tali Sharot, in her book “The Influential Mind’, demonstrates how emotion has a much bigger impact on us than reason and data, challenging some of our most firmly-held beliefs about how to influence others. Yet more evidence to harness emotions for positive purpose.

Rackham’s investigations into negotiations revealed two expressive behaviours that successful negotiators used: Feelings Commentary and Open. Feelings Commentary is defined as: ‘an expression of your feelings about the current situation or work in progress’. For example: ‘I’m uncomfortable that we haven’t explored all the possibilities, I’m excited about the progress we’re making.’ Open behaviour is ‘non-defensive admissions of mistakes or inadequacies’, e.g. ‘I don’t think I have the answers here.’

Jim Collins describes, in his seminal work ‘Good to Great’, the factors that differentiate great companies from their less successful market comparators. One of these factors is ‘Level 5 Leadership’, where the leaders of great companies are described as having a ‘paradoxical blend of personal humility and professional will.’ The humility is characterised as mild-mannered and understated. These leaders are happy to share their shortcomings. Contrary to macho opinion, humility is not a sign of weakness.

Often leaders create a steely or somewhat aloof façade in an attempt to keep their emotions hidden. Known as ‘Low Reactors’, they believe that keeping the lid on their id will prevent any weaknesses or vulnerabilities from seeping out. However, a low reacting leader or manager in business can cause a multitude of negative consequences: failure to recognise achievement or effort; difficulty building rapport; appearing detached and indifferent; creating anxiety in others; delaying decision-making because people are uncertain of their position. They can create a sense of distance between themselves and other employees, negatively impacting on their perceived trustworthiness.

Let’s be honest, no matter how hard you may try to conceal your anger, frustration, joy, or surprise, these emotions leak out. Our brain, designed to protect us from real or perceived threat, acts like an early warning detection mechanism, picking up on the emotional climate. Sometimes too, it’s possible to perceive non-verbal signs of how someone’s feeling, despite them stating the contrary: the boss whose face is reddening and whose hands are wringing, calmly stating: ‘Everything is fine.’

Emotions that are labelled ‘negative’, for example, fear and distrust, are often natural human reactions. Think of any change project you’ve been involved in, whether as an agent or a victim, and you will have experienced resistance. That’s normal. Our brains are pattern-recognition systems and altering the nature of the pattern will be met with varying degrees of challenge. To facilitate the change, leaders need to help people to successfully make the psychological transition from what is to what will be. This starts with giving people the opportunity to express their sense of loss before moving on to new beginnings.

Henry Stewart, creator of ‘The Happy Manifesto – Make your organisation a great place to work’ believes that people do their best work when they feel good about themselves. Therefore, the role of a leader is to create a positive, fulfilling work environment. And with good reason, since those businesses enjoying ‘best places to work’ status outperform on return on investment compared with their peers.

Emotions are contagious. A boss that rules with an iron fist is likely to create a climate of compliance and fear that’s terrible to work in and where few can give their best. The tone can spread as fast as dengue fever, contaminating more and more employees. Contrast that with a boss who looks to make the workplace more honest, more exciting and more fulfilling. The benefits are widespread, both within the business and without.

These days, employees expect to have a form of connection with their bosses. People need people. Successful leaders connect with employees directly, personally and emotionally, gaining loyalty and commitment in return.

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