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Turn Clients into Fans: How to Build Rock-Solid Trust
Whatever it is you’re selling or service you provide, competition is everywhere. So how do you set yourself apart? Trust is the golden thread that binds customers to your business. […]
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Bin the Algorithm! Own Your Brand Story with a Powerful Book
Building a loyal following on social media is a cornerstone of entrepreneurial success. But let’s face it, churning out engaging content consistently can be time-consuming. Here’s where publishing a book can transform your strategy.
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Losing Customers? Design a Loyalty Program They’ll Actually Love with Tech
Customer loyalty programs have long been a cornerstone of marketing strategies, particularly for retail businesses. Studies show that a whopping 77% of the UK population participate in loyalty programs, and […]
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The Power of Storytelling: How to Make Your Brand Message Stick
Stories are ingrained in our human experience. From campfire tales to captivating movies, they have the power to transport us, ignite our emotions, and leave a lasting impression. As an […]
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Supermarket Showdown: How to Win the Battle for Shelf Space
Today’s blog comes from Tom Lock, founder of The British Snack Co., a FMCG snacks company. Referred to by the Daily Telegraph as “the man who made pork scratchings posh”, […]
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Juggle Less, Achieve More: Free Your Mind with These Productivity Apps
Today’s guide explores powerful apps to streamline your workflow, enhance communication, and free up your time to focus on what matters most – growing your business.
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Beyond Beauty: The Powerful, Undervalued Force of Midlife Women
I read an educational marketing article by entrepreneur Karen Davis recently. Here are the lessons it gave to improve our business’ marketing in 2024. Despite what many tired stereotypes will […]
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Why Your Business Needs a Podcast (and How to Get Started)
Knowing the best ways to brand your business is shifting dramatically. Traditional channels like newspapers and TV are steadily losing ground to on-demand options like Netflix and podcasts. As an […]
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Beyond the Gatekeepers: How Tech is Democratising Publishing
In the olden days of publishing (the teens 🙂 authors toiled in obscurity, praying a gatekeeper at a big publishing house would deem their work worthy. Thankfully, tech is shaking […]