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Turn Clients into Fans: How to Build Rock-Solid Trust
Whatever it is you’re selling or service you provide, competition is everywhere. So how do you set yourself apart? Trust is the golden thread that binds customers to your business. […]
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The Digital Customer Hunt: How to Attract New Clients with Online Prowess
Having a strong online presence is a necessity for survival and growth. In today’s blog we give our best tips on attracting new clients with online prowess.
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Bin the Algorithm! Own Your Brand Story with a Powerful Book
Building a loyal following on social media is a cornerstone of entrepreneurial success. But let’s face it, churning out engaging content consistently can be time-consuming. Here’s where publishing a book can transform your strategy.
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The Power of Storytelling: How to Make Your Brand Message Stick
Stories are ingrained in our human experience. From campfire tales to captivating movies, they have the power to transport us, ignite our emotions, and leave a lasting impression. As an […]
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Supermarket Showdown: How to Win the Battle for Shelf Space
Today’s blog comes from Tom Lock, founder of The British Snack Co., a FMCG snacks company. Referred to by the Daily Telegraph as “the man who made pork scratchings posh”, […]
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Beyond Beauty: The Powerful, Undervalued Force of Midlife Women
I read an educational marketing article by entrepreneur Karen Davis recently. Here are the lessons it gave to improve our business’ marketing in 2024. Despite what many tired stereotypes will […]
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How to Cultivate Loyal Stakeholders in the Age of the “Conscious-Consumer”
Consumerism is undergoing a seismic shift. The traditional model of passive “customers” mindlessly buying products is fading into the background. In its place emerges a more discerning and engaged breed: the conscious consumer
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Why Your Business Needs a Podcast (and How to Get Started)
Knowing the best ways to brand your business is shifting dramatically. Traditional channels like newspapers and TV are steadily losing ground to on-demand options like Netflix and podcasts. As an […]
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Stop the Scroll! Captivate Customers with Clever Tech Hacks
Running an online business feels like a constant battle these days. Attention spans are shorter than a tweet, competition is fierce, and customers expect a seamless, personalised experience from the […]
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Ditch the Discount Spam: 7 Rules to Master Email Marketing
Remember the days when email inboxes overflowed with dubious diet pills and “get rich quick” schemes? Thankfully, those dark ages are over. Today, email marketing is a bona fide boss […]
