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Thrive, Don’t Survive: How to Build a Loyal Community with Memberships
Today’s consumers are more discerning than ever. They care about a brand’s values, its commitment to transparency, and its ability to build genuine connections. This shift in consumer behaviour has fueled the rise of the “Membership Economy,” where businesses prioritise building loyal communities over one-off transactions.
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From Fad to Forever: Build a Fashion Brand Customers Love
The fashion industry is undergoing a seismic shift. This presents a golden opportunity for aspiring entrepreneurs: the chance to build a brand that stands the test of time. But where do you begin? Here’s a roadmap to navigate the exciting, yet challenging, world of fashion brand creation:
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Turn Clients into Fans: How to Build Rock-Solid Trust
Whatever it is you’re selling or service you provide, competition is everywhere. So how do you set yourself apart? Trust is the golden thread that binds customers to your business. […]
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Losing Customers? Design a Loyalty Program They’ll Actually Love with Tech
Customer loyalty programs have long been a cornerstone of marketing strategies, particularly for retail businesses. Studies show that a whopping 77% of the UK population participate in loyalty programs, and […]
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Beyond Beauty: The Powerful, Undervalued Force of Midlife Women
I read an educational marketing article by entrepreneur Karen Davis recently. Here are the lessons it gave to improve our business’ marketing in 2024. Despite what many tired stereotypes will […]
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From Cash Flow to Profits: 11 Hidden Leaks Draining Your Business (and How to Plug Them)
Many entrepreneurs dream of building a thriving business, but the harsh reality is that profit, not just cash flow, fuels that dream. Unfortunately, many unknowingly sabotage their bottom line by […]
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10 Business Survival Tips Learned the Hard Way
Today I’d like to share with you 10 fantastic tips from Anthony Main, Managing Director of The Distance, an app development company. Seven years ago, Anthony´s digital agency was teetering […]
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6 Keys to Running a Successful Business with Heart and Hustle
It’s time to forget the late nights fuelled by instant coffee and the relentless pursuit of the next sale. There’s a new wave of entrepreneurs forging a path that blends […]