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The Power of Storytelling: How to Make Your Brand Message Stick
Stories are ingrained in our human experience. From campfire tales to captivating movies, they have the power to transport us, ignite our emotions, and leave a lasting impression. As an […]
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Supermarket Showdown: How to Win the Battle for Shelf Space
Today’s blog comes from Tom Lock, founder of The British Snack Co., a FMCG snacks company. Referred to by the Daily Telegraph as “the man who made pork scratchings posh”, […]
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Conquering Crowdfunding: A Step-by-Step Guide to Launching a Winning Campaign
Equity crowdfunding can be a game-changer for businesses. This comprehensive guide will equip you with the knowledge and strategies to launch a successful campaign.
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Early-Stage Investing Gets a Digital Makeover: Why Now is the Time to Embrace Tech
The world of early-stage investment has long relied on a handshake and a printed pitch deck. But the times, they are a-changin’. Investors today expect a seamless, digital experience, and […]
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Beyond Beauty: The Powerful, Undervalued Force of Midlife Women
I read an educational marketing article by entrepreneur Karen Davis recently. Here are the lessons it gave to improve our business’ marketing in 2024. Despite what many tired stereotypes will […]
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How to Cultivate Loyal Stakeholders in the Age of the “Conscious-Consumer”
Consumerism is undergoing a seismic shift. The traditional model of passive “customers” mindlessly buying products is fading into the background. In its place emerges a more discerning and engaged breed: the conscious consumer
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Happy Employees = Higher Profits: Build Your Dream Culture Now
Culture, what´s it all about? Fancy office perks and team outings? Yes, but so much more. In today’s competitive business world, a strong company culture is the magic sauce for […]
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Why Your Business Needs a Podcast (and How to Get Started)
Knowing the best ways to brand your business is shifting dramatically. Traditional channels like newspapers and TV are steadily losing ground to on-demand options like Netflix and podcasts. As an […]
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Quality Score Mystery Solved: Boost Your Online Ads Now
In the fast-paced world of digital advertising, your success hinges on more than just reaching your target audience – it’s all about engaging with them effectively. Enter Google Ads, one […]
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Skip the Startup Struggle: Franchises Offer Proven Path to Success
Starting your own business is a thrilling dream for many, but navigating the complexities can be daunting. Franchising offers a compelling alternative, combining the freedom of business ownership with the […]
